Now if you want to use your brand colors on any of our poster templates, just click the My Brand Kit tab on the left side of the screen:.
Then click one of your branded color palettes to add them to any poster template:. With a few clicks you can create a ton of variations of your poster, like so:. The color blue is usually associated with wisdom, trust, and loyalty. Use this color palette on a business, event, or marketing poster to make it feel very professional:. Green is associated with energy, the environment, and tranquility. It would make sense to use a green color palette on a nonprofit or fundraising poster, like below:.
Red is associated with strength, courage, and joy. It also is super eye-catching, which you can see in the minimalist poster design below:. As you can see, color theory should help you pick the right color palette in no time.
Every poster, no matter the topic or type, should have a CTA. Otherwise, what is the point of creating a poster in the first place? The designer made sure this CTA would stand out from the rest of the poster by highlighting it in blue and using a unique font.
Additionally, they made the CTA very simple to follow. As you can see these CTAs are both near the bottom of the poster. This is on purpose and allows the reader to get more information before taking action:. Can you imagine if the first thing you read on a poster was CTA? It would be very confusing and probably make you ignore the rest of the poster. Not all CTAs require the reader to visit a website, call a business or make a purchase immediately.
That action may be as simple as telling their friends about what they learned on the poster. Or about when a garage sale happens to be:. The call to action on this poster is actually the entire black section of the poster. The top section informs the reader and the bottom helps them take an action.
In this case, the action is visiting the garage sale, but it still is a CTA. Without it, no one would know what this poster was trying to get them to do. What information you choose to include on your poster will depend on the goal of your poster. For example, if you are creating an event poster the information on your poster should be read in this order:. As you can see in this event poster template, the designer used a handful of different fonts to organize the information:.
It also will give the reader context for the other information on the poster. If they are interested in the event, they can move on to the next piece of information, the date. The designer used a bright yellow to catch your eye directly after reading the title of the event.
If they would have used a simple white, the information would have been easily overlooked. The tagline of the event is italicized below the title, giving the reader a little more context about the event.
Again, if this sounds interesting to the reader, they can move onto the next piece of information, and so on. And finally, after moving through all the information, the CTA at the bottom uses another bold font and color so that people will not miss it. Can you imagine how hard it would be to navigate this poster if they would have used the same font throughout?
It would look like a term paper, which no one really wants to read. In this example, the title of the event, the location and the CTA seems to be the most important. Additionally, the font color used in this poster contrast exceptionally well with the background color. As you can see below, a good rule of thumb is to use a light font color on a dark background:. Even if you use a single font on your poster, you can quickly create a hierarchy of information just by changing the color, size or weight of the font.
Icons are symbols used in design to represent concepts. Icons are the perfect way to enhance your poster design. You can use icons to embellish points and, in certain cases, replace text. Or you could make icons the main focal point of your design, like the template below:. As you probably know, there are a few different kinds of icons that you can use. Some are flat, and can be changed to match the color of your poster very easily:.
Whatever icons you choose to use while designing a poster, just make sure the styles are consistent, like in the examples above. So if you use a flat icon in one section, use flat icons throughout your poster and vice versa. Without it, your poster design will feel exactly cramped and unprofessional. It will also make your poster very hard to read or navigate.
Check out how odd the poster below looks without adequate whitespace:. It looks like a mess, so be sure to take the time to use whitespace throughout your poster! One very easy way that you can create this whitespace around your icons is by using a background or border shape. Each icon in the poster template below uses a background shape:. Using background shapes in this way will not only give your icons some room to breathe, but it will also make them a lot more eye-catching.
Without the border shapes in the example above, the icons would have just faded into the background. And the finally best practice, be sure that if you replace text with an icon, the reader will actually understand it. The poster example below illustrates this tactic well in the contact section:. Readers are going to be able to decipher those icons because they are used a lot in the real world already. Others might not be so easy to understand, so you might have to add a label or title to them.
Like below:. With Venngage, you can quickly swap any icon on your poster or one of our templates, with just a few clicks as well. First, select on any icon on your poster and then click the Replace button:. Then just search for the icon that you want, and click on it to replace:.
If you have been paying attention to the templates and examples in this article you may have noticed that they use a lot of photos. If you plan to print out the poster or enlarge it, using high-quality photos this is important. The slight blurriness or pixelation will quickly become a nightmare.
Unsplash and Pexels are both great sites for finding beautiful, high-quality stock photos for your poster. Thankfully, you can easily add any Unsplash photo to your poster template directly from Venngage. Just head over to the left sidebar and click thePhotos tab to bring up the search bar:. Once you find the perfect stock photo just click the photo to add it to your poster.
Additionally, like with icons, you can swap any photo on your poster using the Replace button:. After you select Replace , you can search for any stock photo in our library and insert it into the poster with one click:.
As you can see, adding images to your poster is very easy, just make sure they are the right ones. On Venngage you can quickly download your poster by clicking the Download button on the right side of your screen:. Then select what type of file you would like your poster downloaded as:. Downloading your poster as a PNG should be fine for emails or social media.
This will make sure your poster is crisp and perfect once it gets back from the printer! All of the advice we outlined above can be used on almost any poster. But in this final section, we are going to get a little more specific. Below are some of the most popular types of posters that you can create. But instead of waxing poetically on each type of poster, we are going to outline a simple checklist for each type of poster! Hopefully, these simple checklists will help you start creating a unique poster in no time!
Ultimately, the right layout for your poster will be the one that best illustrates the purpose of your report. For example, if your objective is to compare and contrast two different categories, a contrasting-fields layout will likely be a better option than a vertical columns or graphics-centered layout.
As you are choosing your layout and labeling the different sections of your poster, you should always consider the flow of your design. In the best poster designs, the flow is logical and readers are never confused about how to find information on the poster or how to connect the dots between different sections.
Above is an example of how a vertical column layout would flow. But color should always be used sparingly and with considerable thought. Indiscriminate changes in font and color only distract from your message; therefore, we recommend you use no more than three colors and two font types for your text.
One simple way of incorporating color to your poster is to use a different color for your headings and subheadings. Poster Design Presenters use posters to entice audiences to: 1 read about their work, and 2 understand and remember the information presented.
The following summarizes the design elements that make up a scientific poster: Key Features At its core, a poster is made up of four key features: a title, graphic s , text, and white space. Title The title is a descriptive indicator of the contents of the poster, and it should not exceed two lines of text. Text Posters typically employ around words and no more than words of text. Graphics Graphics must appear in context with the main text. Poster design is a place where designers can have a lot of fun.
While there are plenty of things to think about and consider, this is an area where you can break the rules and go a little crazy with design. To read the full text visit Designshack. Your email address will not be published. Older Newer 10 tips to create the perfect poster. Make it Easy to Read from a Distance Key information should be easy to read from a distance to held draw people to the poster and create a hierarchy in the text.
Consider Size and Location Knowing where the design will live can help you make choices about how to create it. Use One Big Visual When designing posters, think tight — close-up crops of faces or elements, single item illustrations, a common scene with a sharp focal point, novelty typography with high intrigue.
Use Plenty of Space There are a few places where extra space can work wonders in poster design: Between individual letters, between lines of text, around interior margins of the canvas, between elements of different types, such as images and text and around the most important element in the design.
Include a Call to Action The goal of every poster is to expose people to something. Create Focus with Typography Poster design is one of those places where you can really go crazy with beautiful typography.
Use a Cool Printing Technique Depending on the location and audience for your poster a cool printing technique might be in order.
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