This recent article talks about the newest Facebook changes. Basically, Facebook is starting to limit who sees your post and how they see it. This can really impact your business if you are expecting leads to come from Facebook. Idea Facebook Marketing: What is working on Facebook right now? At Easy Agent Pro, we always are trying to do new things like this to improve our results. Are you a tech nut? Love to study startups? This blog post will help you start a contest. Examples are the best!
And check out our branding guide to help you find the perfect slogan! HubSpot has a great social media marketing kit that will help you get started! They give you 3 different PDF books. One is on Facebook and the other two are on LinkedIn and Twitter. These books are very informative and helpful.
I want to hear from you! What are you doing on Facebook? What are you goals? You can find that here:. There are so many options to create different cover photo designs on Canva. You can add text over a nice photo of your neighborhood like this….
The point remains, there is simply so much you can do on Facebook to be successful as an agent! Get on Facebook today and start marketing better! If you have any questions, or want to check out Leadsites to make your Facebook marketing even better, contact us here. Tyler Zey Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors And we do it for FREE! Most realtors fail consider Meanwhile, the top real estate agents always It's a fair bet that your first real estate name ideas will fail since Does your brand need a better real estate logo?
Here are 15 ideas for you to take! I show you exactly how to edit them for free. See what top producers are. Timely giveaways offer your audience something they can use immediately — like home decor for the fall. To grow your audience, ask followers to tag two or three people for a chance to enter the draw.
This shows other visitors to your page the types of giveaways they can expect from you and creates a sense of fear of missing out — FOMO — which will encourage them to take part in the future. Before each open house you host, post a video walk-through of the property. Use Facebook Live or upload a short video. Continue to post listings there so that web traffic has quick access to listing details, but also post a summary of your listings on your real estate Facebook page.
As mentioned earlier, Facebook has over 2. Do the neighborhoods your properties are listed in have amenities that appeal to your target audience? If you work with baby boomers who want to downsize and move into a smaller home, do you target neighborhoods that offer trails and parks that homeowners can walk?
Similar to posting images of key amenities and features in a neighborhood, another real estate post idea is to also include images of businesses in the area. For example, if there are banks close by, shopping centers, or fitness centers, add pictures of these to your Facebook page.
To make your images stand out, consider using a drone to take pictures. Some of the traits customers look for in an agent are:. One of the most important traits on this list is your ability to showcase your knowledge of the industry. If you have a blog that you update regularly, set up your blogs to automatically post on your Facebook page. Share topics you know your audience cares about — like how to get a mortgage, changes to the market, what to look for in a home inspection — to encourage them to stop scrolling and read.
The idea is to get as many people to stop, click-through, and read. For first-time buyers, the process of buying a home seems intimidating. To help make the process seem a little less confusing, share tips with buyers.
For example, once a week in the form of an educational series, share tips about the best time to lock in a mortgage rate, amenities to look for in a condo, and more. Your Facebook page has an information section where you can post details about your business. So when people land on your page, they know where to find you and how to contact you.
Another way to share your business information is to post about it. In this example, the image includes a short summary of what the real estate company offers and includes a picture of their office. This way, as visitors scroll through your page, they see a theme and the information tells a story about who you are and what you do. The more personable information that you share with your audience about yourself and your team, the better.
Your audience wants to get to know you as a person before they work with you. This builds trust and creates a strong connection between you.
Successful social media management requires you to post regularly — at least once a day on Facebook. One option is to start a regular series. For example, once a week, post a feature home to your page and include key features your audience will appreciate.
This tactic does three things:. Incorporate a hashtag like this example does. This way, depending on what people are searching for on Facebook, your content will appear in the search results.
Staging homes to showcase their key features is a big part of getting your properties sold. While staging is worth the extra effort, it can cost anywhere from a few hundred dollars to a few thousand.
Offer your audience value by sharing tips on how to stage their homes without breaking the bank. Post pictures of different rooms in the house and use the description to point out features that help the room stand out — like the paint color or the lack of clutter.
Remember, your audience is doing their research online long before they contact you. Help them with this process by sharing whitepapers.
For example, share a market report for seasoned homebuyers. Simply post a link to your website and ask for an email address in exchange for the content. However, visitors to your page might spend most of their time on the home page vs. To make sure that these users see what current and past customers have to say about you and their experience, turn your testimonials into posts.
Like this example, create a post theme for the format and colors you use so that your testimonials stand out on the page and are easy for users to read. Not all of your posts have to be business related. Have fun and post occasional memes that speak to an aspect of real estate your audience will understand and appreciate — like this one:.
This particular meme was shared over times. Think about the amount of traffic that attention will drive back to the original post. If there are more relatable memes and content on your page, people who are new to your page will be encouraged to stay a little longer.
GIFs are informal, personable, and help you make a connection with the people that stop to view them. Your audience has a short attention span so incorporate GIFs throughout your feed to get your audience to stop scrolling and watch. Choose the right GIF to share and your audience will want to keep coming back to your feed to see new content. Videos are a powerful way to capture the attention of your audience, so in addition to posting your own videos, share the videos of others as well.
If a bigger real estate company that you personally follow recently released a video, share it on your page. Have you and your team launched a new campaign in your community? Have you helped a record number of buyers find the perfect home? Were you or your team recently mentioned in an industry publication?
If so, share this on your Facebook page. Like the example below, this kind of real estate post shows how engaged you are with your community. When you publish a post, keep in mind that only a fraction of your audience sees it before you post something new.
Your audience is online at different times and as a result, they see different posts on your page throughout the day. People will see some posts and not others. One way to increase the reach of your posts is to repost some of your content. Repost the original listing but update the description to list new features and details. Share the post another one or two times to make sure it gets as much exposure as possible without annoying your followers.
This listing post was shared three times over the course of a week. The first post promoted the new listing and the accompanying virtual tour. The second post for this listing included fifteen images of the property along with a detailed description of the house:. This amount of user-generated content gives you a wealth of resources to turn to so you can connect with your audience.
Share content that your audience creates — either with their camera, on Instagram or on Facebook — to improve engagement on your page, increase conversion rates, and allow your page to stand out compared to your competitors. If you have any customers who are currently undergoing renovations to either make their homes ready for sale or update their homes after purchase, post pictures of this online.
These types of posts will create trust and show your followers you are willing to walk beside them and help them understand. In addition, you can help out your fellow agent and yourself by sharing posts from their Facebook page about a new listing they have.
Not only will this strengthen your rapport within the real estate community, but you might even get a client out of the deal if you find a buyer for the home.
Post your listings on Facebook to create interest, boost traffic, and get more potential clients. Go back and repost it after a week, with a new description and any updates on the listing. Include your contact information and encourage your followers to reach out if they are interested. Renovation and interior design go hand in hand with real estate, especially when it comes to staging homes.
This is information most of your followers are looking for, so be sure to share some of your design tips to inspire them. Share news about your company or personal business. This can include special deals or promotions, adding an agent to the team, earning an award, or being mentioned in a publication.
Show your audience why they want to buy a home and live in your town. Share the unique restaurants, local attractions, and special events that go on in your area. Keep up to date with new businesses and the events going on in your community and promote them. As you can see, you can create real estate Facebook posts about a wide variety of topics.
Whatever you choose to post, be sure to switch it up and alternate between video, photo, and text posts to keep things interesting and your audience engaged.
By offering a glimpse into your life, showcasing your success, providing value, and interacting with your audience, your engagement levels will increase in no time. Check out my Partner Page for details on the benefits of working with me at eXp Realty.
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