Keeping posts short and easy to read captures attention more effectively. Find ways to not just be present in the community, but involved on an active level. Join a non-profit board, volunteer or join the local chamber of commerce or other business organization to support and enhance your marketing efforts.
Remember to revisit and revise this plan as time passes so that you can remain current and creative in your approach. Master the science of nutrition and the art of behavior change coaching.
She has over 15 years of experience in the fitness industry and college instruction. Erin believes in the power of a holistic approach to healthy living. She loves encouraging her clients and students to develop body harmony by teaching focused skill development and lifestyle balance.
Visit her personal blog at belivestaywell. Sign up to receive relevant, science-based health and fitness information and other resources. Don't miss out! Save now. Be in a class of your own. Ends soon! Act now. Create your story as an ACE Specialist. Limited time! Talk with an Advisor. Top 10 Ways to Attract New Clients. Training group classes can create a great community atmosphere and gives you the opportunity to market yourself to a larger audience instead of relying on one-to-one interactions.
Reach out to gyms in your area and ask them if they have any openings to host a group session. Then, you can market your services to the entire class at the end of the session.
A Facebook fan page is a great platform to share educational posts with your clients and prove your expertise. Creating your own valuable content and interacting with your fans is a great way to increase exposure to your services.
Develop a content calendar and consistently provide entertaining, inspiring, and informational posts to your fans. There are various personal trainer apps that allow you to brand them as your own.
Through your app, your clients can message you directly, browse your library of workouts, and use it as a central hub for your personal training services. This makes it fun and easy for clients to work with you while, at the same time, keeping you more organized. Writing and publishing content on your own website is one of the most effective ways to bring clients in. You can then promote your articles using paid advertising or share it on your social channels to increase the amount of traffic and visitors who see your articles.
This is a great way to demonstrate your expertise in the industry, which builds trust and credibility to your services. Search for meetups in your area that are in the health and fitness space and make it a regular habit to attend these events to develop relationships with future clients.
Or, you can hold an event to speak on a topic related to your personal training services and, at the end, offer to book people for a session. Facebook ads are all the rave these days and for good reason.
This is a great way to start increasing your brand awareness and getting your offer in front of the right prospects. Last but not least, being yourself is perhaps one of the best ways to magnetize prospects to your services. If you live in a small town, your local newspaper may even be interested in allowing you to write an "Ask the Fitness Expert" column, where you answer questions from readers.
Sending a weekly email to clients and prospects where you talk about various fitness topics can also make you appear to be an authority. Your content could involve helpful tips such as how to deal with lower back pain, or how to avoid exercise-related injuries.
Always include a great promotional offer in the emails. They advocate writing a simple tip of the day and then inviting people to ask questions about health or fitness. Advertise a free one-week trial, and then make sure those who sign up for it have a great experience.
Some people may be interested in getting a personal trainer but wonder if it will be worth the time and expense. This is an opportunity for them to test the waters, as well as a chance for you to show how you can help them. When clients have injuries or medical issues that need a chiropractor or a sports physician's care, refer them to the appropriate professional. Afterward, ask the health practitioner to help you develop an exercise program for them.
This working relationship gives you credibility while helping to safeguard the health of your clients. Would you like to attend? Even if they say no, it will still cause a lasting impression with them and even score you some extra business at a later date. Before, we mentioned that referrals from staff members are almost as powerful as those from current personal training clients.
You see, potential clients may trust your employees if they strike a chord with them during the sign-up process. Your current clients are the people that they will trust when it comes to judging how valuable your personal training services are, especially since your clients would have little reason to lie.
Not only this, but when you add an offer into the picture, they also have the incentive of gaining something valuable for free as well as a good reason to trust in you and your services. This is where referral programs come in! In their essay on customer equity in marketing , Kay Peters et al write:. The relatively low investment is one of the main reasons behind the rapid expansion of customer referral programs as a means to affordably attract new customers.
This is especially true among smaller companies, who usually have limited disposable funds. This is a valid point, as referral programs are a great method for personal trainers who want to learn how to get personal training clients on a budget. This is how it works; if your client refers a friend to your PT membership, they get a FREE session added into their own programme. Their friend also gets their first session free. It also simultaneously creates a larger community around your services, which boosts morale for your clients and helps to keep them motivated!
Are you still doing your inductions one-on-one? If so, you need to change things up! In our opinion, group inductions are incredibly effective for selling PT. Shift your focus to those that are leads. Even if its only one person, make sure that they receive most of your attention during the session and be extra mindful of building rapport with them. One way of building rapport with the group throughout the session is to give them something of value for free — this could be a protein bar or an energy gel.
As the induction comes to an end, you should ask those who expressed an interest in PT if you can speak to them off the gym floor, and then begin the actual selling process. A great way of getting more clients as a personal trainer and retaining those that you already have is to create an online community where you can engage with your audience. For existing clients, the best way to go about this is to create a Facebook group where you can connect privately between yourselves some may not want their content to be posted publicly , and where clients can motivate each other by sharing content that displays successes in their fitness journey with you.
You can also use this group to spur them on out-of-hours by posting photo and video content with permission from sessions to show off how well each client is doing, or content from your own fitness journey to encourage and inspire them. An Instagram account that advertises your brand as a personal trainer is also a great idea, as not only can this work in a similar way to Facebook groups to motivate and inspire your existing clients, but it can also make you known to the wider fitness community.
Sure, Instagram may not be the most practical way of gaining clients fast, but it can certainly help to spread word of mouth and boost your overall reputation. Not only is the winner of the competition likely to turn into a paying client, but those who enter are also incited to try out your services. Marife Mendez et al in their essay on sales promotion and brand loyalty state the following:.
Sales promotions can contribute to the on-going success of marketing efforts if there is an appropriate understanding of the consumer and the market. This is incredibly useful when examining social media in general as a platform for sales promotion, as it simultaneously allows you to gain an insight into consumers and competitors alike, and therefore enables you to make accurate and effective decisions about how you promote your services.
Never underestimate the power of having a good website. Not only is it a great platform to place all the information about your services which you can direct new clients to!
0コメント