A far better move is to actually use tags that relate to your photos. Imagine that! One simple way to do this is to look at other brands in your niche. Look for other companies getting good results, and see which hashtags work for them. Ours is a study of more than million Instagram posts. Over 76 million of those posts contained a hashtag. And yet by far, the group of posts with the most engagements were those with no hashtags at all.
Check out our massive Instagram Engagement Report and discover the best time to post on Instagram. Subscribe Share this post. Updated on September 30th Patrick Whatman 12 min read. The bombshell Check out this graph:. View this post on Instagram. Share this post. Patrick Whatman Guest Blogger Mention. This is one of the main culprits for Instagram hashtags not working. Because of the rampant misuse of hashtags in the past, Instagram has developed stricter guidelines for hashtag use.
These guidelines limit spam and create a better experience for all Instagram users. A major downside to the crackdown on hashtag misuse is that it can hurt the efforts of accounts who are not spamming intentionally. When Instagram flags your posts or account as spam, it limits your reach to only accounts that are already following you. There are a few common hashtag mistakes that can cause Instagram to shadowban your account including:.
If you suspect that your account has been flagged as spam and shadowbanned, there are a few actions you can take to fix the issue. The first step is to remove any banned or misused hashtags from your previous posts. You may also want to refrain from using hashtags for a day or two. Lastly, you can contact Instagram and report the problem. If none of these remedies seem to fix the issue, then, unfortunately, you may have to start over with a new Instagram account. For tips on how to avoid a shadowban in the future, keep reading.
Before Instagram began to heavily crack down on spam, many accounts increased their engagement rates by placing popular or trending hashtags in their captions. This would increase the reach of their posts and make them more likely to earn a coveted spot on the Explore page. Not only does this tactic not work anymore, but it can also cause Instagram to flag your account.
You should also avoid using unnecessary hashtags in your captions. This practice is pointless because these are not hashtags that users are likely to search for or follow. This will help your posts to reach your target audience and users who will be more likely to interact with your account. It will also improve your engagement rate and help you to gain more followers.
This way, you will be able to get your content out there and in front of the right people for it. If not, then you might want to learn this so that you can optimize your hashtag strategy.
If you find that not using that many hashtags are not working, try for more, and vice versa. One of the last reasons why you could be having issues with your hashtags is that there might be a user error.
These Instagram growth tools have been voted as the best consistently in user ratings across various websites. Make sure to find the perfect hashtags for your niche, and give your profile the best chance of success.
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