Who owns budweiser 2011

According to AdAge, this is because beer is one of the products where big international brands have struggled to gain a foothold. AB InBev uses the same marketing strategy for Budweiser everywhere, unlike competitor SABMiller, which focuses on regional brands with advertising catering to local cultures. So far the strategy is working, with global volume rising by 3.

In Ukraine, single, half-liter sized bottles and cans, as well as four, six and 20 packs of the beer are offered.

Sun InBev is the leading Ukrainian beer company that sells eight beer brands with an approximate 36 percent market share and operates four beer cafes. While light beer has supplanted full-calorie beer in popularity, sales of most leading light brands have been flat over the past several years.

Shepard explained that like most major brand-centered industries, the beer industry has entered a period of aggressively marketing new brands and flavors. To combat the growing popularity of craft brews, major breweries such as Anheuser-Busch Inbev and MillerCoors have aggressively marketed their own specialty beer.

Bud Light Platinum, which debuted during the Super Bowl, has been very successful, beating most expectations. Another Belgian white beer, Blue Moon, which is sold by MillerCoors, was the 18th-most popular beer sold last year. Shepard expects the focus on nontraditional brews to continue at least through next year. This will likely further reduce sales of the declining brands on our list. Sales for flavored malt beverages and craft beers were excluded from the analysis.

American consumers have abandoned Michelob -- a lager brewed since -- at a faster rate than any other beer. From to , sales declined from , barrels to ,, with a 20 percent drop between and alone. No other beer on this list sold less than Michelob. The next-lowest selling beer, Amstel Light, still sold , barrels more than Michelob last year. The brand has not always struggled. From to , shipments of Michelob Light fell by While sales of Michelob Light declined, sales of Michelob Ultra -- introduced in , with just 95 calories per 12 ounces -- rose by Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra.

Between , sales of Michelob light fell by 19 percent, more than all but two of the top brands we reviewed. The brand has not sold well since its introduction, with sales declining by 1.