Make it short and catchy, and have it contain a key selling point that will keep them reading on. Content in a brochure is meant to be brief and to the point.
Use information-rich bullet points, small paragraphs, and direct headings. Images are every bit as important as the words that accompany them. The images you use should speak for your produce and deliver your message effectively. Making your work creative and unique to your company is important. It sets you apart from competitors and helps customers read your brochure over the competition.
There are endless template designs available on the web to help get you inspired! The image along with your text should be in alignment, leaving some negative space on the flyer design, to ease the eye of your audience. You may have a lot of options to choose from for your flyer design, but choose a style that reflects your brand image. Go minimalist. It is neat and straightforward.
The ample use of negative space in the flyer design will make the audience focus only on what is necessary. Or on the other hand, go all out, and explore with bold fonts, shapes and sizes, more colors, grungy and rough textures and make your flyer stand out. Add illustrations to your flyer design and layer it with your content. You can take a look at our portfolio to understand different styles for different designs, for inspiration.
Highlight your content by using a semi-transparent square or a circle shape and draw attention to what you want your audience to read. You can even tweak your text into a shape or tilt the text in alignment with the shape, to get creative.
Use leading lines in your flyer design. Leading lines are used to lead the gaze of the audience to what the designer wants them to focus on.
Make visual statements in your flyer design. Use abstract patterns like color blots or splashes on your flyer to make it a little artsy. Or you can use rigid lines and shapes to create a pattern with an ingrained message. The human eye is conditioned to recognize familiar shapes, this can be used in flyer design.
You can also use patterns to create layouts for your flyer design, in case you want to showcase your products, etc, or create borders around images or products to make the flyer design look more creative. Always make a digitized copy of your flyer design, in different dimensions, to repurpose it as content for emailers, in case you need to use your flyer design for promotional purposes. With these handy tips, designing your own flyer is now easy.
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As a second generation Adelaide owned family business we are sure to have the knowledge you expect from leading print and stationers! Contact us. Thank you! Your submission has been received! Design How to make eye-catching Flyers in How does it help a business? Embrace the dark side — Sometimes going really dark can attract as much attention as bright colors.
Be playful — Cartoons and graphics can be a fun way to bring to life your message and build an approachable brand personality.
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